Class 1  

Creating value in organizations

-Fastest growing, most admired etc. companies  

1) Can you create more value?  

-Economic forces behind value creation

-Industry-level forces behind value creation

-Competitive forces and strategy  

2a) How competitive forces shape strategy 

2b) Case: Apple Computer 2002  

 Class 2  

MBA 8125

-Resource-based view of the firm and competitive advantage

-Resources, capabilities and competences of the firm

-Firm-level value chain  

3a) The core competence of the corporation 

3b) Case: Southwest Airlines 1993  

- IT infrastructure  

4a) The power of virtual integration  

- Information systems  

4b) Enterprise Resource Planning  

- ERP implementation  

4c) Case: Tektronix, Inc.: Global ERP Implementation  

 Class 3  

-Customer and market trends

-Competition in an emerging industry

-Satisfying consumer value requests  

5a) Blue Ocean Strategy 

5b) Virgin Mobile USA

-IPO’s as part of entrepreneurial finance

-Pricing of IPO’s -IPO of Google  

6a) A note on the initial public offering process            

6b) Case: W.R. Hambrecht + Co: OpenIPO  

 Class 5  

-The Lexus and the Olive Tree

- Actual topics  

-Business failures and their causes

-Bankruptcy procedures

-Bankruptcy and financial conditions  

9a) The trouble I’ve seen 

9b) Case: Jeepers!Inc. in 2000  

 Class 6  

-Leadership and governance in mature systems

-Contrast US and German systems

-Roles of CEO and board of directors  

10a) The board’s missing link 

10b) Reading: Banking on Germany?  

-Ethical conflicts in Global Management - Stakeholder responsibility

-Corporate social responsibility  

11a) CSR readings 

11b) Case: Cameco in Kyrgyzstan  

 Class 7  

-Mature phase of the product life cycle

-Innovations in mature industries

-Competition in mature industries  

12a) Creativity is not enough 

12b) Tough-minded ways to get innovative

12c) Case: The Nespresso Story  

-Risk drivers and risk assessments

-Managing business risk

-Enterprise risk management  

13a) How risky is your company? 13b) Case: Environmental Risk Management at Chevron Corporation  

13b) Case: Environmental Risk Management at Chevron Corporation  

 Class 8  

-Role of a leader

-Leaders vs. managers

-Effective organizational change  

14a) Why should anyone be led by you? 

14b) What leaders really do 

14c) Case: Four Seasons Goes to Paris